Makes Your Brand Human
Marketing often has the goal of showing the best or most "marketable" parts of a business. There are photos of the delicious dishes and the trendy dining area, but what about the rest? Showing the more human side of your restaurant is essential, too. The things that make your business different are also beneficial for your marketing. Often, those things can be your staff.
Customer reviews that highlight friendly and helpful wait staff can have a considerable effect on your brand’s persona. Many restaurants of today understand that and have begun to spotlight or even interview their sparking personnel online. User-generated content that addresses the same topic can help provide further detail and evidence of your achievements.
Shrinks Your Marketing Expenses
One of the most immediately noticeable advantages of user-generated content is how much money it saves you. When happy customers are keen to share their photos, videos, and opinions, you will have plenty of content for promotion. Sharing your customers’ content will create a marketing strategy that is both authentic and affordable.
While you may not want to forgo marketing altogether, you can significantly reduce the amount you need to do. Instead of continually organizing photoshoots and promotions, you can focus on running and growing your restaurant. Talk about a tasty (and cheap) alternative!
Ways to Incorporated User-Generated Content into Your Marketing Strategy
Fortunately for restauranteurs the nature of the restaurant business today lends itself well to user-generated content. Here are some ways in which you can utilize user-generated content to market your restaurant:
Long Live the Repost
Geotagging and mentioning brands on social media make it easier than ever to find content to repost. A push notification will let you know when a customer has shared something about a recent experience at your restaurant. While you may not want to repost every single thing, taking the time to read through the content will help you decide. Regularly reposting user-generated content will also help keep your social media presence alive. It can provide feedback on what your restaurant is doing well, too.