Reasons for the season
Spring is a time for renewal and change. For many chefs around the country, spring is also a time to experiment with menus. “We always want to try new things and we get excited by the seasons changing,” Whims says. “The fresh leaf lettuces have just started arriving and morel mushrooms are popping up in the forest. It adds a lot of vibrancy to our menu, which keeps things from becoming stagnant and inspires the cooks and dining room staff.”
Restaurant and guest benefits
Offering seasonal menus benefits guests and the bottom line, says Brian Clevenger, owner and executive chef of General Harvest Restaurants. The Seattle restaurant group operates Le Messe and four other concepts. “As a restaurant, we are able to serve the most seasonal product, which is great for the guest and what we’re always striving to do,” he says. “Also, because the product is in season, we’re able to get it at the best price possible, allowing us to pass that value onto our guests.”
Along with being more cost effective, offering seasonal menu items can also inspire guests to go out to eat more due to menu diversity, Whims says. “Customers tell me that they never know what they’ll find at the restaurant, but there’s always something new on the menu that they want to try,” she says. “Customers have come to expect our menu to change and evolve.”
Tips for seasonal success
Offering a seasonal menu can be as simple as featuring a weekly special that incorporates spring ingredients or as involved as changing up the entire menu—the choice is yours. What’s most important is taking advantage of the local produce that’s available and using it to add excitement to an existing menu.
Whims suggests staying in touch with your local farmers; seasonal menus are highly dependent on what you can obtain at any specific time of year. “What the farmers are growing will drive your menu,” Whims says. “Use what they’re growing as inspiration; be open-minded and use what they have.”
Trends in produce will come and go (pumpkin-everything, anyone?), which makes it even more important to communicate with local farmers and know when produce is at its peak. This approach stops restaurants from forcing an ingredient before it’s ready. “Squash can actually taste better in November or December than it does in September,” Whims says. “Knowing when things are at their peak will give you more delicious food.”
Keep the excitement you have for fresh, local ingredients going throughout the year; your customers will feed off your enthusiasm. “Get excited about the seasons produce and seafood options,” Clevenger says. “This keeps quality high, guests interested, and product costs as low as possible.”