Marketing & Promotions

If someone mentions a conversation these days, it’s not necessarily something people are having in person, or even over the phone.

Hooters has declared March 17 and 18 National Play Hooky Days, encouraging customers to watch the first round games of the basketball tournament at its resstaurants.

A diner wants to eat out but doesn’t know where. Should he decide based on type of cuisine? Neighborhood? Pick a hot spot?

Texas Roadhouse has seen a 40 percent increase in website traffic directly from online listings found on local search, mobile, and social platforms like Google, Yahoo, Bing, and Facebook, says Loca ...

Applebee’s generated more than $9 million in Impact Media Value, thanks to its new line of low-calorie Weight Watchers entrees, says a new report by General Sentiment.

Morton’s The Steakhouse will be the “Official Steakhouse of the PGA Tour, Champions Tour, and Nationwide Tour,” thanks to a marketing partnership between the PGA TOUR and Morton’s Restaurant Group. ...

The Ohio-based Bob Evans Restaurant chain is embarking on a market-wide project to update and modernize restaurants in the Dayton, Ohio, area.

With loyalty programs and check-in technology gaining popularity with the help of smartphones, one loyalty provider has developed a tool that integrates social media check-ins directly with point-o ...

When New York City–based burger concept 4food opened its first location in August, the media buzz it generated mostly stemmed from its innovative use of technology and social media. ...