Marketing & Promotions

Why We Choose What We Choose—and the Power It Holds

Researchers from The Hartman Group suggest that by recognizing the power behind consumer choice, true innovation can result.

New Study Offers Peek Into Purchasing Habits

Marriner Marketing Communications conducts research on what foodservice chefs and operators are looking for and what drives their final decisions when purchasing.

Hispanic Food and Beverage Market on the Rise in U.S.

Latino cuisine will continue growing aggressively through 2014, according to Packaged Facts.

Whitaker Appointed to National Advisory Committee

Produce Marketing Association’s Dr. Bob Whitaker has been appointed to the federal advisory committee of food safety experts.

Think You Can Create a Häagen-Dazs Treat?

Häagen-Dazs Chef’s Challenge encourages chefs to create a new dessert or beverage that features its ice cream.

Drop the Cell Phone and Connect Over Coffee

Corner Bakery Cafe hopes its Connect at the Corner promotional campaign will encourage customers to ditch their technology and meet personally over a free cup of coffee.

Local vs. Organic

In December, the National Restaurant Association (NRA) released its What’s Hot in 2010 survey in conjunction with the American Culinary Federation (ACF), naming locally gr

Test Your Knowledge of the Latest Trends

NTN Buzztime launches new Trendalicious Trivia game at restaurants nationwide.

Mintel Forsees Trend Shift in Packaged Goods in 2010

Firm predicts seven core trends will impact global new product development as manufacturers try to pique interest in new launches while keeping shoppers comfortable.